Sales presentation for bioinformatics firm

PROJECT

Empower sales force through client meetings to pitch sale of company's genomic annotation software.

CHALLENGE

Highlight company's unique value and product features in a compelling and aesthetic manner.

SOLUTION

Combine info graphics with purchased photography and bioinformatics backgrounds to balance scientific and aesthetic considerations, and provide 'walk-though' animations showing genomic research tool and results step by step.

RESULTS

Sales team empowered with a presentation tool that greatly enhanced their client presentations; CEO/President delighted with results.

Company logo creation (Matson)

PROJECT

Present options and shepherd selection of logo for newly creation company subsidiary to company executives.

CHALLENGE

Offering a comprehensive assessment of options succinctly.

SOLUTION

Narrative development, from design rationale of primary logo to visual examples of logo candidates in real-time use, offered a path to explore and evaluate logo options.

RESULTS

Compelling in its simplicity, the logo presentation offered clear and direct options for selection. One viewer called it "the best presentation ever made for the company."

Quarterly animated company-wide broadcast (Matson)

PROJECT

Each quarter, created for our company President an animated presentation, presented live via video link and in-person to all company employees.

CHALLENGE

Keep audience engaged, even during pre-presentation wait time. Also, bandwidth was a serious consideration, so file size had to be small.

SOLUTION

Constructed in Flash, the presentation's screen animations, both looping and one-time, kept the visuals engaging, while augmenting the presentation storyline. Using vector vs. bitmap graphics where feasible kept file size low.

RESULTS

"60 Minutes" was an effective and entertaining communications tool for management to talk to staff.